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Introduces the principles of salesmanship and their application to
agricultural business. Emphasis will be placed on the application of
principles to real-world situations and on building selling skills
through class projects. Students will learn tactical selling skills,
develop self-management skills, and study strategic selling techniques.
Policies (current and impending) and regulations governing salesmanship
are discussed.
Note: Students with credit for BPBE 72 or BPBE 346 will not receive credit for this course.
Or permission of the instructor
Each group denotes a set of equivalent courses. Only one course from each group is required.
COMM 204.3
Introduction to the marketing concept in business. Business
activities are analyzed from the point of view of recognition,
stimulation and satisfaction of consumer demand.
Note: Students with credit for COMM 200.3 or MKT 251.3 or BAC 25 cannot take this course for credit. Students can receive credit for only one of ENT 210.3 or COMM 204.3.
Credit Units: 3.00
Course Schedule: 3 Lecture hours weekly
Institution College: Edwards School of Business
Institution Department: Management and Marketing
AREC 343.3
A study of the Canadian grain and livestock marketing systems,
procedures and institutions. Examines the price discovery methods used
in grains and livestock marketing including: open (futures) market,
marketing boards, teletype auctions, etc. Other topics include: the
historical evolution of current marketing systems, marketing functions,
government policy and regulation and market structure.
Note: Students with credit for BPBE 66 or BPBE 343 cannot take this course for credit.
Credit Units: 3.00
Course Schedule: 3 Lecture hours weekly
Institution College: Agriculture and Bioresources
Institution Department: Agricultural and Resource Econ
Institution College
Agriculture and Bioresources
Institution Department
Agricultural and Resource Econ
Course Schedule
3 Lecture hours weekly
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