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DIY Graphic Design


DIY Graphic Design


Overview

At the heart of every great communications, content marketing and social media strategy lies a bank of beautiful imagery and stunning graphics that captures hearts and minds and entices them into action. And if visual content has officially taken over the Internet, the years ahead are poised to be a virtual smorgasbord of standout visuals and design, and growing audience expectations. Are you delivering?

Module 1: Fonts & Fusion

  • GETTING STARTED GUIDE - No graphic design experience, no budget for a program? No problem.
  • TYPEFACE - Bring your words to life with fonts that captivate your audience and complement your digital campaigns
  • COLOUR THEORY - Pick the right shades, palette and placements for your brand and its many visual elements

Module 2: Gather & Capture

  • GO PRO - Transforming into your own in-house photographer, videographer and graphic designer using Canva
  • THE IMAGE BANK - Gather, plan, capture and create images to fill your content needs, months in advance
  • SIZE, FORMAT AND SCALE – Properly preparing your pics and videos for your various digital platforms and placements

Module 3: Combine & Create

  • TOGETHER AT LAST - Marry text with photo, information with imagery
  • DESIGN COHESION - Effectively arrange your design elements and employ recurring brand filters
  • BRING IT TO LIFE - Learn how to tie your design work together, export your imagery and upload it to your feeds
  • BUILD IT OUT - Create business cards, posters, ads and social graphic templates for repurposing and repeat use