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Focuses on the role of the agri-marketing manager as a decision maker
who is often responsible for formulating strategic marketing plans.
Topics include the agricultural and agribusiness marketing environment,
managing customer heterogeneity, managing competitive responses to
marketing activities, and allocation of resources among marketing
activities. The marketing activities of Saskatchewan's agribusinesses
will be examined.
Note:Students with credit for BPBE 74 or BPBE 347 will not receive credit for this course.
Each group denotes a set of equivalent courses. Only one course from each group is required.
COMM 204.3
Introduction to the marketing concept in business. Business
activities are analyzed from the point of view of recognition,
stimulation and satisfaction of consumer demand.
Note: Students with credit for COMM 200.3 or MKT 251.3 or BAC 25 cannot take this course for credit. Students can receive credit for only one of ENT 210.3 or COMM 204.3.
Credit Units: 3.00
Course Schedule: 3 Lecture hours weekly
Institution College: Edwards School of Business
Institution Department: Management and Marketing
Institution College
Agriculture and Bioresources
Institution Department
Agricultural and Resource Econ
Course Schedule
3 Lecture hours weekly
Intakes Offered
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